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, by Bruce Cleveland
PDF Download , by Bruce Cleveland
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Product details
File Size: 3263 KB
Print Length: 288 pages
Publisher: Radius Book Group (February 21, 2019)
Publication Date: February 21, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07KPP8M1C
Text-to-Speech:
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Amazon Best Sellers Rank:
#47,286 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The book provides a true, actionable framework about how to apporach and navigate the critical go market phase, which Bruce refers to this as Market Engineering. It's not enough to build a great product anymore. You need to build your market in unison. If you don't want to be among the 70% to 80% of startups that fail, read this book, and attach it to the wall in your office.The traction gap is real. If you want to make it across, this is your compass.
Bruce and Wildcat have done a fantastic job in pulling together a how-to manual for entrepreneurs. Chock full of useful stats, ideas and examples for every stage of a company's lifecycle. Strongly recommend to everyone interested in starting a business not just venture backed companies.
Fantastic book. After the first chapter I brought out a pen and pad to start taking notes. After chapter 3 I brought out a highlighter and just started marking up all the great insights.
I'm building an early stage blockchain company, and just crossing over to raising money. While I've raised B rounds, I hadn't done seed stage fundraising in this market. In doing some of my homework, I reached out to Bruce who is a former boss and mentor to me.After giving him a quick overview, he tells me he's actually just written a book on all the questions I was asking, and offered to let me read a proof of the book before it was published. While he still generously spent an hour answering questions in context for me, this book had all my questions and metrics written down. Plus some marketing hacks I hadn't ever imagined!Founders--I read the book in 4 hours and have come back to it about 20 times since then. It's full of important advice most investors won't tell you. You need this advantage. Get it, read it, raise it.Thank you, Bruce!
Bruce is a true veteran on the VC world. His advice is a well though out framework and "playbook" that any early stage startup founder should read and understand - it is an evolution from the classic book "Crossing the Chasm" (that's also a must read). https://smile.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123?sa-no-redirect=1
I teach entrepreneurship at Stanford University, and most of our focus is on getting from an idea to an initial product offering (the Eric Reis/Steve Blank stuff about Product/Market Fit, Minimum Viable Product, Lean Startup, etc). This book is really about the next step - once you've got an initial product, how to you scale the venture up to sustainable success? The author, a long-time Silicon Valley venture capital guy, notes that something like 80% of all startups never successfully cross the gap between initial product and scalable market traction. He provides a clear, easy to follow framework on how to get there successfully based on his own real-world experience. Highly recommended.
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